We kicked off our project with the Scan Phase by conducting a comprehensive market analysis of both countries, identifying the TAM/SAM/SOM including potential revenue opportunities available through the proposed distribution channels.

 

Based on the insights gathered, we developed a detailed product roadmap outlining all necessary components and parameters to enable multiple lenders to participate in the marketplace and bid on loan applications. Additionally, we proposed a detailed the technology roadmap and identified key third party tech providers essential to support this proposition.

 

Moreover, we designed the customer journey, pinpointed optimal distribution channels, determined platform access pricing, and crafted a robust marketing and sales strategy.